"When all you have is a hammer...
... everything looks like a nail"
Reminds me of when I was consulting in the life insurance industry...
I was a marketing guy, so my main role was to find new ways for insurance reps to sell more policies.
... to show them new hammers, for their old rusty nails.
Every few months, the insurance companies would come out with a "new" concept...
They would send out the sales reps with a new strategy or product, or shiny wrapping designed to sell the same old product being sold for 50 yrs.
Here's the problem...
... New agents would see these so-called "new strategies" and go FLOG their prospects with them, assuming EVERY new person needed it.
And they'd hit up the old clients as well, because they had this new shiny offer for them...
Like they found "the HOLY GRAIL" and were about to go save the world and strike it rich.
Then, 3 months later, when they got burned out from selling the same thing and their audience wasn't biting...
...they'd hit me up, asking for the "new hammer" to go out and flog in the market...
This has been going on for DECADES.
It never ends.
And it never will, as long as we keep focusing on the HAMMER and not the NAIL (a.k.a. the actual problems we're looking to solve).
Same goes for marketing online, selling home business opportunities or any 'training' that will help you get where you need to go faster.
Truth is, there isn't anything "new" that will help you.
No new strategy, concept or technology...
Sure, there will be new MODES of marketing...
But it's the PRINCIPLES behind what works that you need to understand.
When you understand WHY the hammer works for nails and a screwdriver for screws etc...
When you start to seek to help rather than to play "Prospect Whack-a-Mole" with your new product or sales presentation...
... When you start CHOOSING the right combo rather than just finding any rusty old thang you can bang.
> You'll find yourself talking to prospects in a way that they WANT to be spoken to.
> You'll discover how to uncover the hidden desires and ultimate goals of your prospects, and be a TRUSTED ADVISER and not PITCH-MAN.
Makes sense right?
So how do you get the right information, if everyone's trying to pitch you on a new piece of software, a 'ninja' plugin to get leads, some sort of fly by night automated strategy, or a new 'tool' you NEEEEEEEED or will DIIIEEEE....
In all honesty, I've gone through the info I'm about to share with you, and I only recommend things I've personally used...
So don't ask me if you should get to this workshop, because the answer is yes, I'll be there, and if you're not, you're missing out.
There's a workshop next week that is going to show you things that just aren't being taught anywhere but here.
Throw your ego away, put any preconceived ideas about what you THINK you know about this guy and the info he shares...
And just be here:
http://tpf.4hourmarketers.com/
You're not going to learn any rehashed crap.
... but the principles of sponsoring, selling.
This is absolutely not to be missed.
http://tpf.4hourmarketers.com/
I've already secured my own spot, so I'll be there with you -- paying close attention.
See you there!
Darren Hanser
